Walt Disney
Biography
- Born: Chicago, Illinois (5 December1901)
- An American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist.
- The creator of Mickey Mouse
- The founder of Disneyland
- Walt had three brothers and one sister. When Walt was five his family moved to Marceline Missouri. Later Walt would move back to Chicago.
Young Walt
During world war 1, at age 16 he left school hoping to fight in World War 1, he went to France to work for the Red Cross but
but was too young to enlist that why he lie about it age.
So he joined the Red Cross and went to France as an ambulance driver. His ambulance was not covered in camouflage but instead was completely covered with Disney Cartoons!
On 13 July1925 Walt married one of his employees, Lillian Bounds. Later they would be graced with two daughters, Diane and Sharon.
The early failed
- He created and marketed first original animated cartoons "Newman's Laugh-O-Grams“ but it went bankrupt.
- Started work on a new series "Alice Comedies“ but only can survive above 5 years before they lost popularity.
- He started work on new animated character, Oswald the Lucky Rabbit but again he been cheated and new animated character been stolen away from him.
Early success
Begin the ideas of animation cartoon Mickey mouse. At first the animation not success very well, but he make an ideas to added synchronized sound and it was immediately picked up. It became the first cartoon to use synchronized sound with Walt as the voice of Mickey. It premiered to great success.
“Mickey mouse”
Golden age of animation
Snow White and the Seven Dwarfs
Popeye the Sailor
Pinocchio
Alice in Wonderland
Peter Pan
Wind in the Willows
Winnie the Pooh
Popeye the Sailor
Pinocchio
Alice in Wonderland
Peter Pan
Wind in the Willows
Winnie the Pooh
Disneyland
Disneyland officially opened on 18 July 1955.
It was a huge success.
Ideas:
when he visit to Children's Fairyland in Oakland, California
Mission:
make people happy
Goal:
To exceed its customers’ expectation every day
17 July 1955, Disneyland hosted a live TV preview among the thousands of people in attendance to gain financial support
Walt’s speech:
“To all who come to this happy place; welcome. Disneyland is your land. Here age remembers memories of the past and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams and the hard facts that have created America with the hope that it will be a source of joy and inspiration to all the world”
Walt Disney produce many movies in his lifetime. Walt was also producer of 576 different movie and cartoons, director of 101 different movie and cartoons, was an actor in nine movies, cartoons, television shows, and wrote one cartoon and one movie.
Award
Walt received over 950 honors in his lifetime. Including 48 academy awards and 7 Emmys, degrees from Harvard, Yale, the University of Southern California, and UCLA, the Showman of the World award and many others. In this picture he is receiving the presidents Medal of Freedom.
Walt Success Factors
High utilization of fixed asset
Walt Disney production renowned itself as leader in the US animation industry.
He has invested heavily in fixed assts by establishing its own studios, theatres, amusement park, and other facilities
Well recognized and respected brand name
Walt Disney has strong brand name in the industry and is very experienced.
It is best known brand name of its film studios, ‘the Walt Disney motion movies group”
It was the best-known studios in Hollywood
Product innovation capabilities
Walt Disney respond s to their customer taste and preferences by a very creative method
It begin from brainstorming meeting known as ‘’blue sky’’
It establish several facilities which focus on customer need
Breadth of product line product selection
Walt Disney most diversified corporation in the industry.
It diversified into travel, television, live-action, theatre, publishing, radio and film production.
He has very flexible culture and its employees have sovereignty to think ahead of boundaries and arise with new innovation ideas.
They has study motivation and teamwork
Walt Disney died of Acute circulatory collapse (lung cancer) on 15 December 1966.
Disney was cremated on 17 December 1966 at the Forest Lawn Memorial Park in Glendale, California.
Thank You
